Overview 

A major energy refining company in Utah manages 6–8 conference rooms of varying sizes plus a large weekly-use training room. Their teams increasingly rely on hybrid collaboration across Zoom, Microsoft Teams, and other platforms — but their outdated multi-vendor AV systems couldn’t keep up. 

They sought a modern, AI-driven, room-standardized solution that would improve video clarity, audio performance, ease of use, and simplify the entire room management experience. 

1. Challenges 

Aging, Multi-Vendor AV Infrastructure Causing Inconsistent Performance 

Their existing video and audio setups consisted of equipment from several well-known enterprise UC vendors installed many years prior. While these systems were best-in-class at the time, they created several operational issues: 

The result: 
Remote participants often struggled to see facial expressions, interpret gestures, or hear clearly — reducing engagement and slowing collaboration. 

A Unique Workflow Requirement: Start in Room → Continue from Office 

Employees needed the ability to: 

The legacy, multi-vendor AV setup frequently failed to support this transition, causing meeting restarts or connection drops. 

Training Room Limitations 

The company’s large training room saw frequent use — sometimes several times per week. The existing camera system struggled with: 

Hybrid attendees often reported difficulty staying engaged. 

2. What They Needed 

They outlined four essential requirements: 

1. Unified, Single-Vendor AV Ecosystem 

For easier deployment, seamless interoperability, and simplified support. 

2. Consistent AI-Optimized Video & Audio Across All Room Types 

Regardless of room size, they wanted uniform clarity and natural communication. 

3. BYOD/BYOM Simplicity 

A system that works with any meeting platform and supports single-cable laptop-driven collaboration. 

4. Scalable Tracking & Training Capabilities 

Especially in the large training room, where dynamic movement and multiple presenters are common. 

3. The Rocware Solution 

To streamline integration and modernize all rooms, the organization selected a unified Rocware solution, standardizing on: 

RB20 — Intelligent BYOD/BYOM Room Hub 

Why it mattered: 
It replaced their complex multi-vendor wiring with a single-vendor, single-cable experience that works the same in every room. 

RC360 Pro — AI Video Bar for Small & Medium Rooms 

Why it mattered: 
It drastically improved consistency across smaller rooms and reduced complexity for users. 

RC941 — 4K AI PTZ Camera for the Training Room 

Why it mattered: 
It finally provided the training room with the dynamic, presenter-following video they needed. 

4. Quantitative Results 

After deploying Rocware solutions in all meeting spaces, the organization observed significant measurable improvements: 

✔ 40–60% Faster Meeting Start Times 

Legacy workflows took 2–4 minutes and often required troubleshooting. 
With Rocware BYOD: 

✔ 70% Fewer Audio Complaints 

(IT helpdesk logs over the first 90 days) 

Employees reported: 

Remote workers described the improvement as: 
“The first time the voices in the room sounded natural and consistent.” 

✔ Video Quality Rated 4.7/5 by Employees 

(Internal survey across frequent room users) 

Users highlighted: 

Compared to the previous average score of 3.1/5, this is a significant upgrade. 

✔ Highly Successful Workflow Transition: Room → Office PC 

Employees can now: 

This improvement was rated as one of the top 3 usability enhancements after the upgrade. 

✔ 50% Increase in Training Room Engagement 

Training managers reported: 

The RC941’s AI tracking created a “much more natural classroom feel.” 

✔ 30–40% Reduction in IT Support Load 

By standardizing with Rocware, IT saw measurable reductions in: 

And the room experience is now consistent across all spaces. 

Summary 

This Utah-based refining company modernized its entire meeting ecosystem by moving from a fragmented multi-vendor AV setup to a unified Rocware solution, delivering: 

All powered by Rocware RB20, RC360 Pro, RC941, and our single-cable BYOD/BYOM architecture.